Big Data with Car Manufactures

Big data is everywhere and used in nearly every type of business. While many people might not be aware of its prevalence, it’s clear from the way companies are engaging in big data analytics that it is playing a big role in achieving new levels of success. New technologies used in today’s businesses help us to become aware of big data and its value. Examples of this can be seen in storage, pricing, and retailers who use online activity to pinpoint behavioral trends in marketing campaigns that can be greatly improved. Other uses for big data can be found in utilities, where they can predict outages through energy levels used enabling energy consumption to become more efficient; and by Google and government institutions, who use Big Data to track and detect outbreaks of disease through signals in social media. But it isn’t just the web and utility companies that use big data; car manufacturers have also been using it on the outside and inside of the vehicle, thus enabling them to improve vehicle quality, enrich the service and driving experience, and enhance safety. The wonderful thing about cars is that they are a wealth of information, accumulating data taken from the driver, the actual car itself, the surroundings, and any devices that may be connected. In fact, a single hybrid plug-in vehicle will generate data up to 25 gigabytes, and that’s just in an hour.

Telematics information has been captured by car manufacturers for many years, but a much more sophisticated method is being adopted, and it has everything to do with analytics and big data. With this in mind, technology is now able to alert a driver when a road conditions are hazardous by automatically activating anti-lock brakes and other systems that deal with traction control in vehicles that are nearby. Other innovations will be used in connected cars, enabling car manufacturers to capitalize on their newest vehicles by bringing in telematics. Route monitoring will alert drivers about traffic problems and re-routing based on the volume of traffic. Weather alerts will warn drivers of potential hazards such as black ice, drowsiness, and potholes, all in order to keep the driver safe and alert. All of these innovations are available today and all because of big data analytics. Although collecting vehicle information isn’t new, applying that information to already accumulated knowledge about the operating surroundings of the vehicle at any given moment is innovative. At the same time, connecting data from devices or vehicles are now enabling data to be generated at an incredible volume and velocity. And as car manufacturers adopt other technologies that allow them to use big data, like flash storage, more capabilities will be developed in the future. Big Data provides car manufacturers with crucial insight into vehicle systems and how they perform under certain conditions within the environment and certain driving patterns. This then helps car manufacturers to improve many of the problems that the driver may end up encountering. The end result is a driving experience that is vastly improved.